With the sudden downturn in the economy, there's no better time to try alternate marketing methods.  Specifically, email newsletters are an extremely effective way to reach both existing and potential clients for a fraction of the cost of traditional advertising methods.  In fact, according to DirectMag.com , a site dedicated to marketing, Email newsletters is by far the most effective means of marketing when measured by Return on Investment:

E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study released last month. In contrast, print catalogs generated $7.09 and non-e-mail Internet marketing produced $22.52

Additional advantages over traditional advertising include:

• Ridiculously low cost - typically $75-$150 production + 1 cent per recipient for distribution
• Interactive media - the ability to let the user link immediately and directly to more information about a product or service
• Precise targeting - by grouping your email addresses into separate client demographics, you can more accurately tailor your message in accordance with the groups' attributes (ie., Regular customers, new customers, big ticket purchase customers, potential customers,etc...)
• Get your message to the consumer at a point where they're more receptive (as opposed to radio, billboard, newspaper, where they're engaged in other primary activities)
• No paper involved (great for environmentally conscious consumers)
• Quick and easy modification and creation (<1 week for creation, 1-2 days for modification)
• Low cost allows for more frequent mailings, bringing your business to the forefront of the consumers' mind
• Scalability - unlike print marketing, the production cost is so low, small 'runs' to email as little as 50 clients keeps the campaign affordable and profitable
• Measurability - by using our preferred newsletter sending server, Campaign Monitor, you have access to instant statistics about your campaign which will show you:
  • How many emails were opened
  • How many links were clicked
  • Which links were clicked
  • Who opened and clicked what link

By combining the measurables and other key statistics, you can not only learn a lot about your customers' likes and dislikes, you can also easily and quickly discern which links are more popular (and consequently, which products to stock up on, and which have little appeal).  Effectively, the email newsletter does double duty as an informal survey of your clients product preferences.

For more information or to get a quote on getting a custom template created, please contact us